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Global campaign for Pride Hotels dazzles Mumbai
OOH giant sets campaign to promote Pride Plaza to the HNI Mumbaikar across locations
January 12, 2016, MUMBAI: Global Advertisers is promoting Pride Hotels’ brand new property Pride Plaza situated at Aerocity in New Delhi. Global’s has engaged over four dozen premium hoarding and gantry sites across the Mumbai Metropolitan Region for the purpose for the ongoing campaign, which is in its first phase.
Pride Group positions itself as an eminently successful chain with fully owned Five Star Luxury Hotels making their mark in Ahmedabad, Nagpur, Chennai, Kolkata, Bangalore, Delhi – Aerocity (upcoming), Pune, Dharamshala, Kanha, The group has also acquired a few more properties in Goa, Jaipur, and there is also the Pride Tiger Woods Resort in Kanha.
The outdoor sites spanning from South Mumbai to Central suburbs of Mulund are making quite a splash in the market. “The buzz is noticeable.,” admits, Sanjeev Gupta, Managing Director of Global Advertisers. “Pride Hotels is a premium brand that sells five-star luxury in style. Our selection of sites, phasing of the campaign and the execution had to do justice to this positioning. My team has put in long hours to make this happen, and we are happy that the client is satisfied with the results so far. We expect it to get even better in the days ahead.” he says.
Global has executed approximately 1.5 lakh successful campaigns, 1 lakh product launches, 80,000 in-film branding contracts and over 2 lakh event sponsorships in the last two decades. Global’s creativity, innovation and ability to deliver out-of-the-box OOH media solutions have won them 350 awards, and over 500 letters of appreciation.
Global Advertisers, a leader in outdoor, print, TV, and radio advertising, also offers premium graphic design and public realtions support services.
Log onto www.globaladvertisers.in to know more about Global’s campaigns for hospitality brands
Magic Mobiles and Phablets launched by “BRANDSDADDY” on 8th Jan 2016.On the 3rd anniversary of “BRANDSDADDY”, it has launched two mobiles and three Phablets which are considered being magical ones, it was launched by hands of Parvesh Mallick (music composer), Roshan Mishra (CEO of ‘Brandsdaddy’), Navin Kumar (music director for the tune of ‘Brandsdaddy’), Rj Anurag Pandey and actor Ravi Mallick (ISI boss of film ‘Bajrangi Bhaijan’), on 8th Jan 2016 at Hotel Grand Hometel, Malad, Mumbai. Anurag Pandey’s excellent comparing of the entire show kept the audience spellbound. The magical features of these mobiles and phablets explained by CEO Roshan Mishra gets lot of appreciation, and no doubt these instruments are first of its kind in world.
Brandsdaddy Customer Services Pvt Ltd aims to be a company guided by technology innovations, committed to the highest level of customer and client satisfaction, contributing at best to the society, and having the most favourable working environment for all employees that enables them to explore their maximum potential in professional career as well as cultural life.
Founder & CEO Mr. Roshan Mishra has been nominated for the Europe Business Assembly Prestigious International award at Oxford London on 22nd March 2016. “The best representatives of regional business, culture and science”.
Stuff worth shouting about BRANDSDADDY CUSTOMER SERVICES PVT LTD it has been awarded the “GOLD CATEGORY AWARD” by World Quality Committee International Award PARIS 2015. BID is a worldwide quality committee which awarded 179 countries participants.
The number-one blockbuster movie Bajrangi Bhaijaan not only became a catalyst in real life in uniting Geeta with her parents in India, but also reconnected character actor Ravi Khanna with Bollywood, who, after 33 years in USA, had moved last year to Mumbai. “Mumbai welcomed me with open arms because the very first role after my arrival here was in the biggest blockbuster featuring no other than Salman Khan”, says the veteran actor with a happy smile on his seasoned face. Khanna plays the role of the ISI boss who frames Salman as an Indian spy, jails him and gets him tortured to force a confession from him. It is a small role but he, as the only villain of the movie, plays it very effectively in the tension-filled climax of the film. “The roles are never big or small”
says the seasoned actor with a smile, “only the actors are big or small.” Khanna says he is thrilled when Salman fans tell him that they hate him because of what he did to Bhai in the movie, and the next moment they request him for a selfie. He was also thrilled to work with Kabir Khan, who like Khanna, also has a journalistic background.
Khanna wanted to do the role of the antagonist, he says, because “somewhere in my mind this hope sparkles that I can fill the vacuum caused by Amrish Puri’s sudden exit from the Bollywood scene because I have the similar theatre background, the same authoritative voice and a powerful stage and screen presence”. Although he is yet to get the main villain’s role in a Hindi movie, after BB Khanna bagged the role of Kafour (the main villain) in an Indo/Egyptian movie to be released in the middle of next year. Khanna says jokingly that although all the RK’s like Raj Kapoor, Rajesh Khanna, Raaj Kumar, Ranbir Kapoor are protagonist, Ravi Khanna’s RK does not mind playing a villain.
Khanna is also writing a book called the “Indian Antagonist” in which he traces the history of Bollywood villain, who, he says, has not changed much in the last 100 years of the Indian cinema. If you really go under the surface, there is not much difference between K.N.Singh, Pran, Madan Puri, Ranjit, Prakash Raj because all of them in most pictures lead a team of goons who use force against the hero to defeat him and never succeed. Khanna says today’s villain is still like Kansa or Ravana and rarely like Shakuni. But whenever we made the villain intelligent and made him play the “mind games” it really worked. He gives the examples of the movies in which the directors hired Hritik Roshan and Aamir Khan to play the villain and the movies proved to be the blockbusters at the box office.
Khanna began his acting career in New Delhi in the 1970’s on stage, Radio and Television with his contemporaries such as Kulbhushan Kharbanda, Dinesh Thakur, Kamna Chandra, Om Shivpuri, Sudha Shivpuri, T. P Jain, R.P Sethi and Ram Gopal whose filmy name was changed to Ranjit. They ventured to Mumbai and Khanna on the insistence of his mother went to USA to do journalism. There he worked as the South Asia Bureau Chief in the Voice of America Newsroom for 27 years. But he kept his interest in theater alive and kept on acting on stage and screen (in English, Hindi, Urdu and Punjabi) whenever he got a chance despite his busy life as journalist. He was awarded the most coveted Helen Hayes award for his performance in Tom Stoppard’s comedy “Indian Ink”.
