Hetal Shukla Art Exhibition Titled – Eye Didn’t Note...

Hetal shukla art exhibition titled “Eye Didn’t Note” inaugurated by Jaykumar Rawal (ministry of Tourism Govt of Maharashtra), Ram Shinde (Water Conservation and protocol) and Vijay Kalaantri (Voice Chairman, World Trade Centre Mumbai). The cognitive associations we attach to a currency note can sometimes be so powerful that we refuse to recognise it as anything else.

That’s the sort of mental shackle that artist Hetal Shukla wants to break with his latest exhibition, titled Eye Didn’t Note. For it, he asked 100 people, as an experiment, to recollect the images on a `100 note. But almost none of them could do so, because the only value they put to the piece of paper is monetary, not aesthetic, one. Shukla thus themed his exhibition around the subject, reimagining currency notes as more than just paper money. Pay a visit to Jehangir Art Gallery before May 21 to check them out.

——–Abhishek Dubey(PRO)

Parth Films International’s maiden film KRINA with social message, is releasing 8th Jun 2018...

Film “KRINA” is a social family drama made under the banner of Parth Films International. Film will be releasing 8th Jun 2018 .

Produced by Harvind Singh Chauhan, it has been directed by Shyamal K Mishra, music by Dilip Sen, action by R P Yadav, edited by Chaitanya V Tanna and cinematography by Shiv Kumar Gauda.

Film introduces Parth Singh Chauhan in lead role along with Tunisha Sharma, late Inder Kumar, Deep Shikha, Shahbaz Khan, Sudesh Berry, Sudha Chandran and others.

—–Akhlesh Singh (PRO)

Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM...

SRAM & MRAM, a global conglomerate with footprints along information technology, digital media and entertainment, financial structuring, mining, aviation, embedded systems, RFID and a wide variety of business verticals today announced the launch of a close ended fund “JUPITER XII” for USD 120 Mn.

The purpose of the fund would be to create avenues in the high demand Video on demand, Content streaming, Hyper-targeted content and advertising verticals of the media and advertising industry. These are just a few of the developments that will transform the media and entertainment industry this year, according to Dr. Hiranandani, Chairman, SRAM & MRAM Resources Limited.

Dr.Hiranandani also reiterated that the biggest challenge for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences when there is mass customization of experience across all content, advertising, and brands. Fortunately, customers will likely continue to generate more and more data about their preferences, relationships, habits, locations, etc. There’s a big market opportunity for companies to use this data to hyper-target their television, films, print and visual media content and advertising and optimize the customer experience based on the analytics provided by data mining companies.

According to Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM, SRAM & MRAM will be focusing hugely on the development of content based on the analysed hyper-target audience.  The company will focus on films, television, webseries and a variety of softwares that will target specific audiences across targeted market space. Ms.Yamini Shrishti Swami would be heading the division that will handle content and software creation.   According to Director, Media Operations, SRAM & MRAM Ms.Renuka Pullat, Content discovery is another market opportunity for media and entertainment companies. Success may lie in developing an intimate understanding of the consumers’ media companies are trying to reach—including by tapping social media, which has become the number one way people learn about new TV shows.  From a technology perspective, key areas to watch this year include 4K video, Autonomous vehicles, 5G wireless etc.

Legendary Music Director Khayyam Saheb donated Rs. 1.5 lakh to FWICE for Cine Workers’ Welfare...

MUMBAI:Film industry’s renowned association, Federation of  Western India Cine Employees (FWICE), helmed by its President B.N. Tiwari and General Secretary Ashok Dubey with their respective office bearers hosted a grand press-meet on Monday, 14^th May 2018 in their office situated at Kartik Complex, Link Road, Andheri (West), Mumbai-400 053.On this occasion veteran and renowned music director  & The Padma Bhushan Award winner Khayyam Saheb who gave memorable music in the songs like “Tere chehre se nazar nahi hatati (from Kabhi Kabhi)”Mohabbat bade kaam ki cheez hai” and “Janeman tum kamal karti ho” and the light “Gapuchi Gapuchi gam gam”. “Hazarrahen” from Thodisi Bewafai and “Aaja re o mere dilbarAaja” from Noorie amongst others and his wife Jagjeet Kaur visited the association’s office to donate a cheque of Rs.1,50,000 to FWICE for the welfare of cine workers. This is third time in a row that they have been donating to the association through their KPJ Charitable Trust.

The event was attended Bhajan Samrat Anup Jalota, Film Studios Setting & Allied Mazdoor Union’s (FSSAMU) General Secretary Gangeshwarlal Shrivastav a.k.aSanju, Cine & TV Artistes Association’s (CINTAA) General Secretary Sushant Singh and all the other important office bearers of the 22-allied unions attended and making the evening a grand affair.

Speaking on the occasion, B.N. Tiwari, President of FWICE said, “We are thankful to Khayyam Saheb who is thinking about the workers’ welfare associated with our film industry. Many more should come forward and donate for such issues. I am overwhelmed and pray to Almighty God Almighty that let us avail his blessings all the time. Even though he does not donate, his presence will encourage us in our initiatives.”

The 92-year-old Khayyam Sahab enunciates, “Film Industry has given me so much in wealth and fame. So in turn we thought of giving it back and that is why we have started donating Rs. 1.5 lakh rupees every year to FWICE to take care of the needy workers. I appeal that more people from our industry come forward and generously support our workers and technicians. If we are not around; our trust will be donating this amount every year. Our property and jewellery will be liquefied (converted into cash) and put in fixed deposit accounts. The interest accrued thereon will be made provisions for various donations. Every year Rs. 5 lakh will be donated to Prime Ministers’ fund. Some amount too will also be earmarked for Maharashtra Chief Ministers’ welfare fund. The trust will also help individual cine workers to the tune of Rs. 10,000 to 20,000 also.”

Gangeshwarlal Shrivastav a.k.a Sanju, General Secretary of FSSAMU and Ashok Dubey, General Secretary of FWICE added that we are trying to reinforce our federation and make it stronger and committed. “We have assured film and television producers that the workers and technicians are team members who cannot do without each other. We have to walk together and think from both the ends too.”

Khayyam Sahab & his wife Smt. Jagjeet Kaur, Anup Jalota,B.N. Tiwari, chairman of FWICE,General secretary Ashok Dubey,Kishan Sharma, Film Studios Setting & Allied Mazdoor Union’ (FSSAMU) s General Secretary Gangeshwarlal Shrivastav a.k.a. Sanju, Sharafuddin Mohammed, Rakesh Maurya, Sushant Singh – actor and General Secretary of Cine & TV Artistes Association (CINTAA) were present along with Federation’s Senior Vice President Feroz Khan (Raja Bhai), Vice President Sangam Upadhyay, Mazdoor Union’s Sharafuddin Mohammed, Rakesh Maurya and other office bearers of 22 unions like Ram Chaudhari, Chawla, Raj Surve, Pinky More, Feroz Bhai, Dharam Arora, Imran Merchant, Surendra Shrivastav, Kundan Goswami, Ashok Pandey, Himanshu Bhatt, Ashfaque Khopekar, Hanif Bhai, Munna Bhai, Suleka and many others.

————–Sanjay Sharma Raj(P.R.O.)

Actress Tanisha Singh joins Dadasaheb Phalke Film Foundation Awards...

Tanisha Singh is now in advisory committee of Dadasaheb Phalke Film Foundation awards ,

Tanisha Singh would like thanks President Ashfaq Khopekar and Chandrashekhar Bansode joint secretary of the DadaSaheb  Phalke Film Foundation awards. 

Tanisha has also received many awards like ‘International Women’s Day Achievers Award’, ’20th Lions Gold Awards for Best Face of South ‘, ‘Arch of Excellence Golden Achiever Award’, ‘Aaj Ki Delhi Achievement Award’ from Youvraj Sharma, ’19th Blockbuster Sur Aradhana Award’ from Murli Manohar Joshi BJP, ‘Bharat Ratna Dr Ambedkar Award’.

—Akhlesh Singh (PRO)