IFAZONE, Amiiga, Mr Huffman are some leading lifestyle brands under Asort that empower homemakers towards becoming digital micro entrepreneurs...

• Asort by Dynamic Beneficial Accord Marketing Pvt. Ltd is India’s first co-commerce company

Asort, a co-commerce company is all set to give a fillip to the growth of its micro-entrepreneurs as the world gets more interlinked. After decades of its existence and subsequent advancements, today digitalization is acting like a powerful catalyst during this ongoing pandemic with lucrative possibilities. Despite worries over economic constraints it has revolutionized the idea of entrepreneurship which has almost overpowered the conventional ideas of regular jobs. It is worth mentioning that along with their responsibilities at home, more Indian housewives are seeking possibilities to start their own business and contemplate earning sources through online platforms. Determined small scale business holders residing in tier-2 and tier-3 areas are also going one step forward and adapting to the online learning. With the core objective of empowering this entire section with diverse ideas Dynamic Beneficial Accord Marketing Pvt. Ltd. owned Asort Company is providing a common platform to stretch dreams and build a community of successful micro-entrepreneurs. In the time of this sheer transformation talking about this platform, around 7 Lakh units have been sold from leading lifestyle brands like IFAZONE, Amiiga, Earthyscent and more, during this pandemic and half a million partners got connected with Asort Company in the duration of last one year.

As digitalization remains a key attribute to fight back economic crisis, Asort a co-commerce company inspires women to become entrepreneur and experiment with their ideas. Also Asort Company observes the fact that zero risk entrepreneurship with no minimum liabilities is a boon for micro-entrepreneurs; hence such platforms will help them to start their business with zero to minimum inventory. Around 30 crore micro-entrepreneurs are supposed to be added to this economy in the next 5 years. Co- commerce company Asort observes the number of 6.8 cr MSME entrepreneurs but despite being such a big country with great possibilities the small medium business owners are low in percentage.

Digital A-Preneurs from Dynamic Beneficial Accord Marketing Pvt. Ltd. owned Asort are on the rise as the online platform users are increasing in numbers, the world surely seems to have shrunk in online presence up to some extent, and so have the key business activities. The online connectivity for growth provided by Asort is giving a global vision to the vendor partners; it is making the diverse content more Glocal which adds to the true essence of digitalization in regards to the business growth.

Asort, a co-commerce company has more than 1 lakh individuals who became community members, and sold around 7 lakh units in one year despite the ongoing pandemic. Apart from that half a million partners have been connected online/offline together in 1 year, and more than 100,000 community members have been visiting Asort.com every month.

Roshan Singh Bisht – Co-Founder of Dynamic Beneficial Accord Marketing Pvt. Ltd., “The focus at Asort is to build an aware, skilled, ethical and ambition focused environment where many micro-entrepreneurs are exposed to various perspectives and ideas helping them stretch their dreams and vision about their lives.” Roshan Singh Bisht further added that “Digitalization is majorly helping us in this endeavor and it keeping up with the courage our members have to grow. Considering the time when COVID appropriate behaviour is new normal, the online presence becomes must. Digitalization proves to be a catalyst for change here.”

According to Roshan Singh Bisht, “The World now concedes the uniformity digitalization provides. Dynamic Beneficial Accord Marketing Pvt. Ltd’s Asort in true sense is helping to empower small business units and promoting Government’s initiative of Digital Bharat.”

Dynamic Beneficial Accord Marketing Pvt. Ltd.’s Asort is determined to make such online platforms more accessible and easy to use to help zealous independent business owners in tier-2 and tier-3 areas to get them glocally connected. Many of our micro-entrepreneurs went to resell essential commodities instead of fashion products from brands like IFAzone and Amiiga.

This helped them continue their business despite the lockdown. Focusing on online learning became a big hit as many were under strict lockdown helping them enhance their skills. Asort is amplifying the existing opportunities adequately and ensuring inclusive growth. It highly considers the role of women in workforce to ensure inclusive economic and social growth.

Brookfield Properties creating a work destination, inspired by history and designed for the future...

Tower 11 at Candor TechSpace, Sector 135, Noida product feature and a Walkthrough Video 

National, 1^st July 2021: Workspaces constitute 70% of a working individual’s day and subsequently is directly related to their well-being. Therefore, we must rethink and redefine our design ideologies that shape the workspaces of tomorrow. Incorporating local architectural language into buildings has fostered a sense of belonging, enhanced comfort in the built environment and encouraged community building. As most organisations strive to create landmark architecture, this has made it essential for global institutions and organisations to contextualise the built environment as they develop campuses worldwide. For instance, the recent Taj Mahal inspired office built by Microsoft in Noida has set the precedence for this very ideology.

As most workforces now prepare themselves to return to the office, Noida’s biggest and finest workspace, Candor TechSpace Sector 135, will soon have a new addition to its expansive campus that creates a distinctive landmark. “Candor TechSpace’s Tower 11 brings workspaces that abide by international standards while celebrating, utilising and contemporising historical and architectural design knowledge. Tower 11 will create a work destination that blurs the line between a workspace and a place of wellbeing and community with enhanced productivity and creativity,” shares Alok Aggarwal, Managing Director and CEO, Brookfield Properties. The design for tower 11 draws spatial understanding and syntax from local architecture and embedded space making techniques from multiple monuments such as the India Gate and the Taj Mahal to create a contemporary and future-ready office building. The new addition will offer workspaces that revolutionise and redefine how we perceive our work environments.

Contemporising materiality that is rooted in tradition.

 Image 1. The Tower 11 executive entrance façade.

An amalgamation of brass and black mirror details to exuberate regality and monumentality.

Tower 11 is an amalgamation of symbolic as well as physical derivations of regional architecture that are contemporised for functional efficiency and maximum performance. For instance, the form of the building is inspired by the volumetric characteristics of the India Gate. The two-building volumes have been articulated as two distinct elements united by a core and a striking façade in the central axis. The facade recreates a contemporary adaptation of the triumphant arch of the India Gate, that embraces with regality and through its form recreates the opulent yet welcoming aesthetic. On the one hand, detailed in dark glass panels and brass, the facade with its regal tonality recreates a sturdiness like the carved stones of India Gate as the rays of the sun reflect off it. On the other hand, the high-performance facade maximises pleasant daylight ingress with minimal heat gain and glare control to create comfortable indoor environments.

Though the tower acts as a climax to the axial Candor campus, it also marks the entry into an elegant yet opulent built environment. Inspired by the Taj Mahal’s ethos, the entrance lobby is a three-storied volume, with white marble walls that offer monumentality and grandeur to every visitor. Well-Designed and optimised, expansive floor plates with minimised space wastage create seamless, functional, and efficient spaces. The frequent use of marble to create textured walls along with recessed light fitting details make the interiors a contemporary manifestation of the Taj Mahal, while creating a clean and spotless interior finish.

The building design focuses on crafting experiences and maximum efficiency, with expansive green landscapes, a workspace that creates an experience like no other. Describing the same, architect Ricardo Bofill, Principal Chief Architect for Tower 11, shares, “Orientation through the building is always straightforward with no dark corners, no notches and no wasted corridors. The office space is well lit naturally, with great views. The ground floor is a mix of marble lobbies in elegant white shades and overlooks a black mirror reflective water feature, with a lush garden all around. This creates a freshly-ventilated interior space with a perspective towards the campus, providing a place-making experience rarely seen before in an office building.”

Building Monumentality.

Image 2. The black mirror reflective water body and Tower 11.

The black mirror water body at the heart of the campus and the very entrance of Tower 11 creates a serene and soothing campus ethos.

“We wanted to imbibe the quality of placemaking that historical public buildings offer, and therefore, the campus planning draws inspiration and learning from ancient planning techniques of the iconic Taj Mahal”, shares Alok Aggarwal, Managing Director and CEO, Brookfield Properties. Amalgamating tradition with modernity, with Tower 11 as the central focus, the axial planning adds monumentality and regality. The black glass reflection water body located in the foreground surrounded by lush greens modernises the ancient planning and cooling techniques while employing placemaking tools to generate a stimulating environment. The focus on linearity in shared spaces creates a sense of cohesive continuity with segregated vehicular and pedestrian circulation to define public areas. The water body also becomes the central pause point, cushioned by the surrounding landscape, and housed within the pedestrian thoroughfare.

The campus is equipped with amenities, ranging from curated retail, fitness centres, food courts and food outlets, coffee shops, banking facilities, creche facilities, all of which are distributed within the 30,000 sq. ft. amenities block. The design focus for the public areas is not to landscape or hardscape, but people-scape to curate experiences that stimulate and excite the end-user. “Under the shadows of the frangipani trees and transported by the fragrance of tropical flowers, we are hoping to create a new place, a new destination for each end-user to write his or her own story”, shares Ricardo. The ecology focuses on pedestrian mobility, the air, and the sounds that create a built environment that can inspire the end-user and open the mind to a depth of experiences.

The campus offering   4.5 M Sf of leasable area is designed with modern sensibilities to remain committed to the health and environment of the building occupants and the communities within which it operates, generating a larger positive impact. Drawing from most historical architecture that is environment-friendly, the campus is ecologically conscious with new-age technology and historical planning techniques to create a microclimate. With distributed green landscapes, waste management systems, water management and recycling, energy efficiency, reduced use of fossil fuels, health and well-being of its occupants and more, the building has been awarded a Platinum rating by the Indian Green Building Council (IGBC). To ensure that the best quality environments are provided to the users, the campus also incorporates air purifiers, mainly electrostatic filters with EC fans for purified air quality, that provide ideal AQI levels to all inhabitants.

A power-packed Workspace solution

The Candor TechSpace campus offers an unparalleled connectivity advantage as it is directly connected to the metro station as well as flaunts direct access to the 12 lanes signal free expressway. Subsequently, the campus is well connected to the Noida CBD, Ghaziabad as well as East Delhi. To foster a holistic living experience, the campus is located within an integrated township with proximity to residential and social infrastructure.

Tower 11 at the Candor TechSpace, Sector 135 is a workspace solution that keeps the users and inhabitants as the highest priority through design. It is an integrated workspace destination that amalgamates innovation with historical design knowledge to create a building that is a notch above its contemporaries. “Through Tower 11, we reimagined how workspaces are conceived and can push the limits of design to achieve a better work-life balance and experience, better infrastructure, better healthcare, better sustainability initiatives, better wellbeing initiatives for our occupants and subsequently a campus beyond the workplace. We aim to create a work destination,” shares Alok Aggarwal, Managing Director and CEO, Brookfield Properties.

Image 3. Candor TechSpace, Sector 135, Noida

An integrated campus ecosystem offering commercial real estate solution that reimagines workspaces.

Candor TechSpace, Sector 135, Noida: Walk through video 

HOW TO INVEST IN GOLD ON THIS AKSHAYA TRITIYA – Ketan Kothari Director of Augmont...

Akshaya Tritiya is known to be an auspicious day that brings good luck and success. According to Hindu mythology, on this day the Treta Yuga began and the river Ganges, the most sacred river of India, descended to the earth from heaven. The word “Akshaya” means never diminishing, which means any action you do will result in a positive or constructive outcome. In simple terms any new initiative/venture started on this day will have a good future. Customs and traditions are extremely important to Indians. Many people in India believe that if they start with some activity on ‘Muhurat’ then that will fructify. There is a belief that buying gold on the auspicious day of Akshaya Tritiya, brings prosperity to the buyer and his wealth never gets eroded. Gold is a symbol of wealth. This Year Akshaya Tritya falls on 14-May-2021 and we might witness a spurt in gold demand.

There is no perfect mathematical relationship or proven trend showing that buying Gold on Akshaya Tritiya or Diwali will result in sure-shot gains. However, if you buy at lower prices on normal days, it is most probably likely to appreciate on special occasion such as Akshaya Tritya and Diwali. Investing in gold on the day of Akshaya Tritiya may seem to be rewarding. We have seen gold prices multiplying many folds over the last decade. In the past 15 years, there have been only four occasions where gold prices were lower as compared to the previous year, on the day of Akshaya Tritiya.

Ways to Invest in Gold in India?

Well historically the most common way to invest in Gold has been to buy physical gold in the form of: Coins; Bullion and Jewellery. Apart from that, we have Sovereign Gold Bonds, Gold Mutual Funds and Gold ETFs to choose in Digital form. But during a pandemic, another method of investing in Gold that has been gaining immense popularity is in the form of Digital Gold.

What is Digital Gold?

Buying physical gold certainly has its downsides. There are issues of identifying its legitimacy and purity, then there are problems of safekeeping and storage. One more issue is that we are in the midst of a pandemic. It is not quite ideal to go out to gold dealers or jewellery stores.

Digital gold, on the other hand, can be bought online and is stored in insured vaults by the seller on behalf of the customer. It also helps us overcome all the aforementioned issues of physical gold purchases. All you require is Internet/mobile banking and you can invest in gold digitally anytime, anywhere.

How to trade in digital gold?

You can easily buy gold online from Augmont.com website or you can also download the app ‘Gold For All’ by Augmont – India’s most trusted digital gold provider. Once you’re logged in and filled in all the details, perform the following steps –

• Enter the amount you want to spend on buying gold or you can mention the quantity of gold (in grams).
• Choose your payment options from Netbanking, UPI, Credit/Debit Cards, Wallet to Cash payment
• Once the payment is done the account you are using will be credited with the gold in vaults backed by IDBI Trusteeship Services and can be accessible 24/7
• Calculating the live market price you can sell your gold whenever you want and gain profit.
• You can also convert your digital gold into physical form and get it delivered to your doorstep without you going out.

Benefits of Investing in Digital Gold:

• Gold can be bought or withdrawn online 24 hours a day, 7 days a week, and 365 days a year.
• You can take physical delivery of the gold at your doorstep.
• You can invest an amount as low as Re.1.
• Digital Gold can be used as collateral for online loans.
• Digital Gold is genuine and the purity is 24K 99.5%
• Your purchase is stored safely and is also 100% insured.
• You can exchange digital gold for physical jewellery or gold coins and bullion.

Disadvantages of Investing in Digital Gold:

• Limit of Rs.2 lakhs for investment on most platforms.
• Lack of an official government-run regulating body such as RBI or SEBI.
• Delivery and making charges are further applied to the price of gold.
• In some cases, companies only offer a limited storage period, after which you either have to take physical delivery or sell the gold.

Why should we go for DigitalGold?

DigiGold as you know is the new way of buying Gold, below are some reasons why you should go for DigiGold:

• Eliminating Storage & Security Concerns: The best part about Digital Gold is that you own it and only you know it. You no longer have to worry about getting a bank locker or buying safe at home to protect your wealth.
• Purity: Buying physical precious metals is safe but if you fear about purity then Digital Gold is here to take away all your fear and to replace that fear with Gold, how does that sound? Stop fearing and enjoy the Gold buying experience.
• Buying/Selling as per your convenience: Time is valuable and we value it the same way you value it, thinking about this we have integrated Digital Gold because you can buy it whenever you feel like investing, if you wish to liquidate/sell you can easily do so.

Can we use DigiGold for gifting?

Absolutely! Imagine waking up to a notification saying “You have been gifted Gold”, DigiGold has made an easier option for gifting. Simply enter the details of the recipient and the amount of Gold that is to be gifted. The recipient does not already have an account then he/she will need to create an account to claim the gift.

Where can you find invoice for each order?

An invoice will be sent by SMS/Email after each transaction. It will also be available in the My Order’s section on the customer’s dashboard.

Where is the Gold stored when a customer purchases it?

The gold purchased by a customer will be stored with a reputed custodian on a consolidated basis i.e. daily purchase across all the customers. Vaults are monitored and controlled by IDBI Trusteeship Services Limited. The trustee will confirm the balances with the custodian each quarter and reconcile the amounts with customer’s balances.

Happiness Crypto Coin (HPS) To Be Launched On Different Trade Exchanges In May 2021...

The new Crypto coin named Happiness (HPS) is getting registered on VinDax exchange and sooner it will be available on many other exchanges like WazirX, Binance etc.

But the big news is that Maa Tulsi Peetheshwar Sri Sri Tulsi Ji Maharaj is helping Covid patients. 51 crores of Happiness (HPS) Crypto coins will be circulated on different exchanges in May, 2021 only out of which 11 crores coins will be used to treat the needy Covid patients. This announcement has been done by founder Sri Sri Tulsi Ji Maharaj himself.

Also the buyers can book a stay in Vrindavan which is  acceptable at Sri Sri Tulsi Ji Maharaj ji’s own ashram. And it’s just 200 coins with which one can get a day’s stay at Vrindavan ashram.

It’s worth mentioning that Happiness Crypto coin is getting fame since it’s launch and many Influencers and B-Town celebs are promoting this coin. Currently it possess a very favourable market value.

Chai Sutta Bar Amidst The Pandemic Announces Launch Of Its New Outlet In Mumbai’s Kandivali Area...

~This will be brands 16^th physical outlet in Mumbai~

Mumbai, 3^rd May, 2021: Chai Sutta Bar a chain of chai bars that serves authentic Kulhad Chai across the country today announced its launch in Kandivali, Mumbai. Mumbai the city known for its hush-hush throughout the year and 24×7 is now under a complete lockdown and the reason is no unknown mystery. Despite of the compulsive lockdown Chai Sutta Bar has emerged as one of the only food chain model which has expansions and have opened up new franchise in the City. Following the COVID-19 guidelines and limited govt. permissions the brand launched its new franchise outlet in a closed door event.

Commenting on the launch, Anubhav Dubey, Co-founder, Chai Sutta Bar said; “It gives us an immense pleasure that our brand is known and people consume our menu even in circumstances like these. We as a brand are very responsible and in times like these we know costumer preference and catering to their needs keeping in mind all hygiene measures is our top most priority. We are looking forward for a warm welcome by our consumers, once these hard times are by gone and we are confident that alike all our other outlets in the country, Kandivali Mumbai outlet will also be a hot-spot in the vicinity.”

In our country Chai is not a beverage it’s a ritual and with the idea of serving this ritual on a on a Bar Table founders Anubhav Dubey and Anand Nayak hailing from districts of Madhya Pradesh originated the idea of Chai Sutta Bar. The mix of Indian and Western culture by far has been appreciated by the consumers both in the country and across the expanded countries. The brand sells over 3, 00,000 Kulhads in a day across all there outlets.

The brand has some flagship flavours like Chocolate Chai and Adrak Chai which have a unmatched taste across brands and amongst competitors. The brand ensures to offer ‘Ek Garam Chai ki Piyali’ with some of its best siders such as Sandwiches, Fries, Burgers, Pizza’s amongst others. Chai Sutta Bar pledges to offer quality Kulhad Chai served in the rich, sound, and hygienic environment thereby delivering full customer satisfaction.

This will be brands 2nd outlet in Mumbai in 2021, the year has been very fruitful so far as the previous launch in Andheri has also received lots of appreciation and an overwhelming responses from the masses. Not only the response but the sale has also gone by notches.

 About Chai Sutta Bar India

Chai Sutta Bar: Cuddle the Kulhad!!!

Chai Sutta Bar is a fast-growing Tea café chain in India that came into existence in 2016. Chai Sutta Bar envisions of making chai more than just a go-to beverage in India. The brand hails its origin from Indore the commercial capital of Madhya Pradesh. With the uniqueness and high-quality taste, the brand has expanded its portfolio and is now catering to 140+ outlets all over India in 70+ cities in the country and 3 outlets in Oman, Nepal and Dubai respectively, by serving a minimum of 3 lakh Kulhad’s a day. The vision is to make it’s an international brand that describes the goodness of Indian tradition is served on the bar table by providing high-quality hygienic beverages in Kulhad at affordable prices.

The brand is owned by the duo of Anubhav- Anand who are young entrepreneurs and have made it big with their sheer dedication and passion towards serving a Wishful cup of Chai.

Worldwide Records – Celebrating 20 Years With 20 Million Subscribers...

वर्ल्डवाइड रिकार्ड्स के 20 वर्षों के जश्न के साथ 20 मिलियन सब्स्क्राइबर हुए पूरे

म्यूजिक कंपनी वर्ल्डवाइड रिकार्ड्स ने इंडस्ट्री में अपने 20 साल पूरे कर लिए हैं। वर्ल्डवाइड रिकार्ड्स की 2001 में स्थापित हुई थी। और वर्ल्डवाइड रिकार्ड्स भोजपुरी की शुरुआत 2016 में हुई थी।

उस समय किसी ने भी ये नहीं सोचा होगा कि ये कंपनी म्यूजिक इंडस्ट्री में इतना धमाल मचाएंगी। और इंडस्ट्री में 20 वर्षों का लंबा सफर तय कर लेगी, लेकिन कंपनी ने ऐसा करके दिखा दिया। इसके साथ ही कंपनी ने इस साल एक और रिकार्ड अपने कर लिया है। जी हां 23 अप्रैल को कंपनी के भोजपुरी यूट्यूब चैनल ने 20 मिलियन यानी कि 2 करोड़ सब्स्क्राइबर का आंकड़ा पार कर लिया है।

जिसको लेकर कंपनी से जुड़ा हर कोई काफी ख़ुशी महसूस कर रहा है, साथ ही सभी सब्सक्राइबर में ख़ुशी की लहर दौड़ पड़ी है। भोजपुरी जगत के लिए ख़ुशी की बात है। क्योंकि अब तक यूट्यूब पर किसी भी भोजपुरी चैनल के इतने सब्स्क्राइबर नहीं है।

इस नई उपलब्धि पर वर्ल्डवाइड रिकॉर्ड्स भोजपुरी म्यूजिक कंपनी के ओनर रत्नाकर कुमार को चारों ओर से बधाईयां व शुभकामनाएं मिल रही हैं। और वर्ल्डवाइड रिकार्ड्स के ओनर रत्नाकर कुमार भी कंपनी की इस उपलब्धि से काफी खुश नजर आ रहे हैं। और उन्होंने अपने सभी चाहने वालों, श्रोताओं और कंपनी स्टॉफ का तहेदिल से धन्यवाद दिया है। आगे रत्नाकर कुमार ने कहा कि कंपनी अपने दशकों के इस प्यार की आभारी है। क्योंकि ये दर्शकों का प्यार ही है जो कंपनी इस ऊंचाई तक पहुंच पाई है।

आगे भी कंपनी के द्वारा अपने दर्शकों के लिए एक से बढ़कर एक फिल्में व म्यूजिक एल्बम लाती रहेगी। भोजपुरी इंडस्ट्री के सभी दिग्गज कलाकारों और सिंगरों ने कंपनी को बधाई भेजी है।